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The sunglasses revolution

A brand that was born out of inspiration from all free thinkers who always strive to improve.

Join the revolution against the unfair sunglasses industry. 

Let´s prove them wrong. The rules will be broken.

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The Story

It´s about making a revolution
Way Darby was born with the conviction to change this unfair sunglasses industry.
We wants to disrupt the market and put an end to the monopoly by creating the most awesome premium sunglasses at a fair price.


Sunglasses shouldn't be that expensive
Designer sunglasses are expensive and, since one Italian company owns a huge piece of the market (including the top eyewear retail chains) there's no real competition that could drive prices down. This means basically they can set the prices as high as they want, and they don't even need to innovate.

 

We are the sunglasses industry revolution
Way Darby was born with the conviction to change this unfair industry.
Our mission is to provide the most awesome sunglasses ever at a fair price. By selling directly to consumers on our website, we can avoid unnecessary mark-ups.

 

Let´s prove them wrong.
Thanks to you, the rules will be broken.

 

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